Get some IRN in you.
IRN-BRU gives you the mettle to do what you want in life. Even if you’re a screw or a hair-do.
Directed by the legendary Ulf Johannson, formerly of Traktor, we properly got to go off the deep end with these scripts and push IRN-BRU to a weird and wonderful place.
Hair-do: ‘The Most Emotionally Intense’ ad ever tested on System 1
I dipped into our database of 100,000+ ads to find the most emotionally intense ad. The one that got people the most engaged.
Well, it ain't some sob story. It's an Irn-Bru ad by AG Barr Group. A quirky, distinctive masterpiece.
Rich with their brand tone of voice. Packed with humour, that we know builds more lasting brand effects.
— Andrew Tindall, System 1
