The Black Boot

Calling out the carbon-guzzling travel habits of Premier League football clubs by creating the opposite to the Golden Boot, the ‘Black Boot’ will be awarded for the worst offenders when it comes to air travel and climate change.

A film and X campaign shines a spotlights on the Premier League urgent carbon footprint problem, with 80% of clubs talking their journeys by plane, averaging a mere 42 minutes – with the shortest at just 27 minutes.

Created for the Campaign For Better Transport in partnership with Fossil Free Football I created the design for the trophy, typography approach, brand colours and art direction.