When Scotland made it into the 2021 Euros it marked their first appearance a major competition in over 20 years. That meant that anyone under 20 had never supported Scotland in a big tournament.

They were Tournament Virgins.

With around 1.4 million young Scots about to experience their first time IRN-BRU stepped up to lend some support and show them how it'd done.

It kicked off on social with some films, which I co-wrote and co-directed.

The campaign lived on social and in the streets.

With ad vans parked outside Hampden before the games and a full page in The Metro.

We even enlisted Scotland star Colin Hendry to hand out lucky pants, which earned a few headlines.

And Baccara were even kind enough to lend us some lyrics for some
limited edition packs.

The campaign lived on social and in the streets.

With ad vans parked outside Hampden before the games and a full page in The Metro.

We even enlisted Scotland star Colin Hendry to hand out lucky pants, which earned a few headlines.

And Baccara were even kind enough to lend us some lyrics for some limited edition packs.

Get some IRN in you

0% Virgin Plastics

And Baccara were even kind enough to lend us some lyrics for some
limited edition packs.