Following the Scottish football team has been a pretty rocky road for the past few decades with the team missing from most major tournaments. But then something happened, Stevie Clark and his boys actually got quite good. Following successful qualifiers and a win over Spain fans started to feel a strange and forgotten feeling: Optimism. It was back!

This project started live as a series of Tik Tok sketches but the client loved the scripts so much the ambition of the campaign grew and turned into 3 films that ran in cinema and on TV. With the last in the series being shown right before kick off of the opening Scotland V Germany game. We also created OOH that I'm still surprised we got away with as well as lots of social bits and bobs and limited edition merchandise.

One of the most fun projects I've ever worked on it also went down very well with fans not only in Scotland but it also made a bit of a splash in Germany.

Results were fantastic. Well for the campaign anyway, not so much on the pitch.