IRN-BRU. Let’s Just Agree…

IRN-BRU is a unique and original legend. Part of this mystique is it's hard to describe taste which drinkers struggle to agree on despite the fact that they all bloody love it. How could we celebrate this through a new campaign for the brand that would engage new audiences to try the product and start disagreements of their own.

This big idea spawned lots of memes, TikToks and tweets as people debated the flavour but these films and poster are the best bits.